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CSCVB's Mary Patchin Earns Tourism's Highest Designation
Mary Patchin, Director of Sales for the Chicago Southland Convention & Visitors Bureau, recently earned her Certified Destination Management Executive designation (CDME) through Destination Marketing Association International. The CDME is the highest educational achievement in the destination management organization industry.
The CDME program is targeted to experienced destination marketing professionals, and offers advanced professional development programs with a focus on vision, leadership, productivity, and implementation of business strategies. Earning the CDME designation is a multiple year program that requires core classes, elective classes, and a final written exam. One of Patchins elective courses helped her write the Community Advocacy Plan that is being used today to help strengthen the relationship between the CVB and its stakeholders.
After four years of hard work and dedication, Im proud to receive my CDME, said Mary Patchin. The coursework brought new ideas to the table, and helped me focus a plan of work to attract more meetings, conventions, and conferences to the Chicago Southland.
Only 150 destination marketing professionals internationally have achieved their CDME. The Chicago Southland CVB now has three individuals who have achieved this designation. President/CEO Jim Garrett and Executive Vice-President Sally Schlesinger both received their CDME in 2002.
As a fellow designee, I understand the hard work and dedication it takes to receive your CDME, said Jim Garrett, President/CEO of the Chicago Southland CVB. The value of the CDME cannot be understated, and with this further education, I expect Mary to continue to reach to improve not only her sales department, but the CVB as a whole.